How to Use the “Desire-Based Business Generator”

How to Use

This page explains how to use the web app "Desire-Based Business Generator".

When you press the "Generate Idea" button, the combinations of "Human Desire" and "Product / Service" are randomly changed.

This feature allows you to randomly combine human desires with products and services.

The "Human Desire" section displays psychologically categorized desire names. In this application, they are shown in the format of “Desire Name: Specific Example of the Desire,” allowing users to intuitively understand psychological terms through examples.

The "Product / Service" section randomly displays a wide variety of products and services that exist in the market.

Additional Explanation

Human beings have desires. The essence of business is nothing more than satisfying human desires. Therefore, understanding human desires and generating businesses that fulfill them is extremely important for business idea creation.

This web application randomly combines human desires with products and services. Many combinations may initially seem unrealistic or impractical as businesses. In such cases, do not overthink them too much. Continue generating combinations until you discover one that feels natural and promising. Eventually, you will find product combinations that appear capable of satisfying human desires.

Once you find a combination that feels convincing, try generating ideas while thinking about how the product could be designed to satisfy that desire. This approach makes it easier to create new business ideas.

What Is the Category Version?

The Category-Based Idea Generator allows you to generate ideas by focusing on specific product groups (categories). First, click "Category-Based Generator" from the left-side menu on the top page.

You will then move to the following collection of category links.

For example, suppose you want to generate business ideas related to stationery products. In that case, it would not be useful if home appliances or food products appeared in the "Product / Service" section.

Therefore, in the Category-Based Desire Business Generator, the "Product / Service" section randomly displays products and services belonging only to a specific market category.

This feature allows even existing business owners to generate startup and business ideas specialized for their own domain.

In particular, because the Idea Generator creates ideas through random combinations, it can easily show you surprising ideas outside the boundaries of your usual thinking. In other words, it enables innovative idea generation that would normally be difficult for you to achieve.

WEB App “Desire-Based Business Generator” is available here.
Go to the Desire-Based Business Generator